The State of Rural Provider Compensation in 2025: Rural Physician & Advanced Practice Provider Compensation Survey Results

Rural healthcare organizations are facing increasing pressure to balance fair provider compensation with financial sustainability and compliance. The 2025 Rural Physician and Advanced Practice Provider Compensation Survey, developed by Stroudwater Associates in partnership with the NRHA and the NOSORH, reveals significant variations in provider pay and exposes widespread challenges in linking compensation to productivity, quality, and market realities. This session will provide exclusive insights from the most comprehensive data set on rural provider compensation, including trends in pay structure, productivity, and incentive alignment for physicians and advanced practice providers.

Key takeaways include:

  • Understand the latest compensation trends across rural hospitals and clinics, including how shifts in salary and incentive models are impacting recruitment, retention, and sustainability.
  • Identify compliance risks and FMV challenges revealed by the 2025 data, including uncertainty about CMS Physician Fee Schedule usage.
  • Learn how to balance financial performance with fair compensation to ensure provider pay supports your organization’s mission and market position.
  • See where your organization stands compared to national benchmarks for family medicine, anesthesia, and advanced practice providers.
  • Discover actionable strategies to evolve provider compensation models toward sustainable, incentive-based frameworks that reward performance and quality.